Title: From Zero to Digital Hero : A Beginner’s Guide to Kickstart Your Journey in Digital Marketing
1. Getting the Basics of Digital Marketing
1.1. What is digital marketing?
Done right, digital marketing is an all arm equivalent of having coffee (virtual) with potential customers. It means reaching people virtually and on their phones.
It is like advertising your business, but you are not going to tell this from the top that where people market by using their apps and websites emails social media etc.
I remember the first time I discovered digital marketing. I assumed all there was to it, as posting on Facebook. But it really is much more than that.
It is a whole wide world out there where you can tap and get in touch with people who might have an interest on what it is that you offer.Readmore:What is content writing
1.2. Traditional versus Digital Marketing: How Do They Differ?
It is almost like traditional marketing that gives get a wide net to dinnerplate ratio of fish. digital marketing, instead of traditional marketing is just like using a fishing rod with the exact bait for the type of fish you want to catch.
Some of the major differences are as follows:
- Reach: While traditional marketing is either local or national, digital has an unrestricted reach.
- Interaction — Digital marketing can be used by companies to engage with consumers. Your viewers can comment, share and interact with your news.
- Cost-Effective: Digital marketing can be less expensive, which is beneficial for small brands.
- Measurable: Digital Marketing is measurable, you can measure everything. It kind of like you have a crystal ball that tells you what’s working and not.
When I tried to market a bakery for my friend at 1 point, the other. So, we distributed paper posters (a classic) in and around the streets of our town – but also set up a page on Facebook (;;)) Not surprisingly, one of them attracted significantly more customers.
The Facebook page! Our posts were being shared, friend tagged friend and we could watch everyone who hit ‘going’… just how many people in this area give a damn about our cupcakes.Readmore:How to use chat gpt in excel
2. How to Set Your Digital Marketing Goals
2.1. Determining Your Chapelcctor Padagogical™ Audience
Audience insight is all about getting to know someone well enough that you can anticipate their every move; understanding what they like, dislike and even how best to talk them. Here’s how you can start:
Example 1: Create Buyer Personas – These are made up characters that have the characteristics of your best customers.
Social media insights: Look at who is already interacting with you on social.
Survey your current clients: you can ask what their wants are.
–> Examine your competition: Look at who they are targeting and how.
The local gym owner that I assisted with identifying his audience.
We initially thought it would be people into fitness, but when we did some research we found that in fact the majority of our customers were Singapore professionals looking for somewhere close to workout. That was an insight that changed our go-to-market approach utterly.Next:SEO services discription
2.2. Defining Specific And Measurable Goals
Goal Setting in Digital Marketing is Like Planning a Road Trip You Must Know Where You Are Going and When you are there Here are some tips:
- Specific: Instead of “boost sales,” use, “increase online revenue by 20% in Q4.”Meaning: make tractable (i.e., use numbers and percentages).Establish a schedule: Deliver the desired results before or within that due date
- Reality Check: Begin meager and increase as you learn.
IE: when I started my blog, the first goal was “get 1000 newsletter subscribers in 6 months” It was clear, measurable, and something to aim for.
3. Selecting the Ideal Digital Marketing Channels
3.1. Popular Digital Marketing Platforms Overview
It seems like the world is filled with digital marketing platforms, each more beautiful than before. Some major ones include:
Social Media (Facebook, Instagram, Twitter and LinkedIn)
- Search Engines (Google, Bing)
- Email MarketingContent Marketing (Blogs, Videos)
- Pay-Per-Click Advertising
All platforms have a different taste. Instagram is ideal for visual content and LinkedIn is perfect for B2B marketing.
3.2. Assessing the effectiveness of each channel for your business
To select channels is equivalent to selecting tools in a job. You need to consider:
- Your Market Place OnlineThe kind of content you are good at creating
- Your budget and resources
- Your business goals
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I met a local artist who was having such a problem selling paintings of her own that she had resorted to painting decorative chicken-wire spheres. We tried Instagram, and boom! The simplicity and cheer of her unique art suited it perfectly for the platform. Within a couple of weeks sales were rolling in.
Just keep in mind, it’s absolutely acceptable to begin with one or two of these channels and execute them properly. Once you are big enough, start firing on other channels.
– “The best marketing is invisible.” – Tom Fishburne
I really, REALLY like this quote. In a digital world we compete with creating value & relationship build up. So take this simple advice into your digital marketing journey, focus on trying to help where you can and bring the audience along with you. The rest will follow!
